The North Coast Wine Industry Expo (WIN Expo) provides industry suppliers and service providers with direct access to the greatest concentration of Winery and Vineyard buyers anywhere in North America.
December is traditionally a time when winery and vineyard principals develop and create their purchasing plans for the upcoming year. WIN Expo's successful #ExpoDeals program provides winery buyers and principals with end-of-year specials and discounts offered exclusively from WIN Expo Exhibitors. This unique opportunity allows buyers to explore a convenient one-day-only "shopping experience" while on the trade show floor, making it easier to browse the latest and most innovative products and services while being able to chat directly with sales representatives and support teams.
WIN Expo works closely with industry associations throughout the North Coast to ensure maximum exposure for our exhibiting companies and to drive additional attendance to the show. WIN Expo also utilizes social media, online and print advertising, direct marketing campaigns, and mailers to ensure a successful event year after year for our exhibiting companies.
Finish your year strong and get a jump on the 2020 selling season by becoming an Exhibitor at the 8th Annual North Coast Wine Industry Expo being held on Thursday, December 5th, 2019 at the Sonoma County Fairgrounds in Santa Rosa, CA!
Exhibitor Registration typically opens in early April, following priority registration groups for returning exhibitors. You can opt-in to receive email notifications by following the link below.
WIN Expo occupies multiple buildings at the Sonoma County Fairgrounds Event Center. The Trade Show takes place in the Hall of Flowers & Grace Pavilion, while the Conference Sessions take place in Garrett Hall, Kraft Hall, and Finley Hall. Lunch service takes place in the Garden Building.
Position your company as a leader in the wine industry by building your brand’s reputation and recognition, increasing visibility, and creating a lasting impression with top-level sponsorship and advertising placements available at WIN Expo 2018. Paint your brand in the best possible light and get ahead of your competition by reaching thousands of wine industry professionals beyond the limits of your booth space.
The Official WIN Expo Program Guide will include a full show schedule including conference and speaker news, editorial content, exhibitor listings, floor maps and more. This full color guide is a great way to increase your brand visibility, showcase your company’s products & services and maximize the impact of your message within the wine industry business community.
All Exhibitors participating in the North Coast Wine Industry Expo Trade Show & Conference are required to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 in all.
Exhibitors may contact their own insurance provider, however we have made arrangements to acquire this coverage at significant savings by purchasing as part of a group through our certified WIN Expo Insurance Provider, Brandt Insurance. They are offering some very competitive rates and we encourage you to check them out.
Specific Requirements are listed within the Exhibitor Registration Packet.
"An event held in the heart of the most developed part of the industry which it serves. This show attracts decision makers, the event must present the newest, most dynamic, most innovative and most superior things that will affect the industry."— Exhibitor
"Love the WIN Expo Staff & Show! Great way to end the year! We'll definitely be back for two booths next year! The bulk of the on-site sales generated were from customers who I personally invited - it's like the showroom that I never had!"— Exhibitor
"SO GREAT to have all of this information available to us locally here in Sonoma County!!! This was my second year attending and I definitely will return with friends!!!! Thanks!"— Winery Attendee
"Great people, contacts and exhibits.... I wish I could have taken in more.... good show!"— Winery Attendee
"I loved getting to attend two morning & two afternoon sessions! What a great use of time. There was a great line up of sessions, and wonderful content/information. I particularly enjoyed the Pet Nat & Canned Wine sessions. Many thanks!"— Winery Attendee
"LOCATION! Close to home and no need for overnight. Plenty of vendors to talk to and not so crowded like Unified that you are overwhelmed. I can skip that other show next year, so big time saver for me."— Winery Attendee
"Keep up the good work. One of the premium reasons we attend is the opportunity to meet new potential customers, discover their needs and be in a position to offer solutions and build new relationships. These opportunities certainly bring greater value/potential for return on our investment. Thank you."— Exhibitor
Everyone from winery & vineyard owners and managers to winemakers, sales & marketing executives, hospitality and wine club managers attend to ensure they stay informed on new products, trending techniques, current events and have access to industry experts in the robust educational sessions and trade show.
Attendees will see firsthand all of the latest products and services along with hear from expert presenters on topics critical to success in the hyper-competitive wine industry.
*Based on WIN Expo attendee registration data
You should exhibit at Wine Industry Expo if your product or service offers solutions or improvements to any of the areas listed below.
Booth Sharing: An additional charge of $200 will apply for program guide listings and signage. All participating companies must each complete and submit an Exhibitor Booth Registration Form, carry required insurance, and be paid in full by June 28, 2019.
Multiple Booths: Exhibitors are allowed to purchase more than one 10' x 10' booth space. Please see the multiple booth rates section of the Exhibitor Registration PDF.