14th Annual · Trade Show & Conference

North Coast Wine Industry Expo

The largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties.

THU · DEC 3, 2026 · 9 AM–4 PM
SONOMA COUNTY FAIRGROUNDS, SANTA ROSA CA

14th Annual · Trade Show & Conference

Join Us at the Annual Wine Industry Expo

The Next Era of Wine

Strategies to Adapt & Create New Opportunities

250+ exhibitors and a four-track educational conference — Napa, Sonoma, Mendocino and Lake counties, in one day.

THU · DEC 3, 2026 · 9 AM–4 PM
SONOMA COUNTY FAIRGROUNDS, SANTA ROSA CA

14^th Annual

Annual Wine Industry Show — Established 2012

2,000+

Wine Professionals Attending Each Year

250+

Exhibiting Companies Each Year

The Next Era of Wine

Strategies to Adapt & Create New Opportunities

Adapt.

Navigate What’s Changing

The wine industry is changing — from consumer behavior and market conditions to vineyard economics and business models. Explore the strategies helping wine businesses adapt to what comes next.

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Innovate.

Find Smarter Solutions

New technologies, equipment and ideas are changing how wine is grown, produced, marketed and sold. Meet the experts and suppliers putting innovation to work across the industry.

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Grow.

Create New Opportunities

Challenging markets also create opportunities. Build relationships, uncover new approaches and find practical solutions that can help position your business for the next era of wine.

About the show

North Coast Wine Industry Expo — Trade Show & Conference

The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry, with more than 2,000 wine professionals attending each year. The trade show features more than 250 exhibitors presenting the latest products and services available, along with a robust educational conference focusing on four distinct tracks — Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. The event is hosted at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am – 4:00pm, on Thursday, December 3, 2026.

Presented by

Clevertech — Integrated Turnkey Solutions

Why Exhibit

Exhibit at the 14th Annual WIN Expo.

The North Coast Wine Industry Expo is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, with more than 2,000 wine professionals attending each year.

01 / NORTH COAST

Napa, Sonoma, Mendocino & Lake

The show focuses on the North Coast wine counties and draws professionals from across the region.

02 / SCALE

250+ Exhibiting Companies

250+ exhibiting companies across 315+ 10 ft. × 10 ft. booth spaces.

03 / EXPOSURE

Marketing & Media Exposure

Marketing, branding & advertising packages offer pre-event, day-of and on-going media exposure.

04 / #EXPODEALS

#ExpoDeals

Exhibitors post Specials & Deals for attendees to browse ahead of the show.

BY THE NUMBERS — prior shows

2,000+

Wine professionals each year

250+

Exhibiting companies

315+

10 ft. × 10 ft. booth spaces

Booths & Sponsorship

Booth Sales Are Open.

Booth sales are open for the 14th Annual WIN Expo on December 3, 2026. A 50% deposit is due at booking; the balance is due June 30, 2026.

Exhibit Booth

From $2,500

$2,000 for WIN members

— 10 ft. × 10 ft. booth spaces
— Listing in the exhibitor directory
— Post #ExpoDeals to attendees

Sponsorship & Advertising

Marketing & Advertising Packs

Pre-event, day-of and on-going media exposure through marketing, branding & advertising packages.

Trade Show & Conference

A Trade Show and Conference — In One Day.

Two Halls Plus Outdoor Exhibits

Hall of Flowers and Grace Pavilion, plus Outdoor Exhibits — 250+ exhibiting companies across 315+ 10 ft. × 10 ft. booth spaces.

Conference

A Conference Across Four Tracks

Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers — four tracks of strategies to adapt and create new opportunities, running alongside the show floor.

SHOW HOURS · DEC 3, 2026

9:00 AM

Trade show floor opens

4:00 PM

Show floor closes

Full day-of schedule →

On the Show Floor

Two Exhibit Halls in Full Swing

Hall of Flowers and Grace Pavilion fill with 250+ exhibitors and 2,000+ wine professionals for one focused day each December.

2026 WINE INDUSTRY EXPO SPONSORS

Thank you to our 2026 sponsors.

Presenting Sponsor

Premier Sponsors

Registration Sponsor

Lanyard Sponsor

Tote Bag Sponsors

Tasting Glass Sponsor

Coffee & Pastry Station Sponsor

Antipasti Sponsor

Lunch Room Sponsor

Conference Session Hosts

Conference Supporting Sponsors

Additional Sponsors

Become a Sponsor Today →

News & Updates

Event News

All Event News →

Conference

Adapt or Die: Where AI & Technology Will—and Won’t—Change Your Winery

By Expo Team · October 6, 2026

Technology adoption has been a recurring conversation in the wine industry for years. But for wineries navigating changing consumer behavior and increasingly complex operations, the question is shifting…

Conference

AI Won’t Just Change the Tools Wineries Use. It Could Change How They Work

By Buffy Schaezlein · October 1, 2026

New Vintage Labs Founder & CEO Stephen Mok says the biggest opportunity for wineries may not be adopting another AI platform; it may be rethinking what their teams…

Conference

The Conversations Shaping Wine’s Next Chapter

By Expo Team · September 15, 2026

Consumer behavior, emerging categories, AI, vineyard economics, and shifting business models are all changing at the same time. For wine industry leaders, the challenge now is understanding what…

Get Email Updates

Show news, deadlines and updates from WIN Expo.

Event Producer

Wine Industry Network

Wine Industry Network (WIN) is THE leading business-to-business resource for the North American wine industry — a collection of services, subscriptions and events that keep industry professionals informed on current trends and news, plus the latest products, services, jobs and innovations across production, viticulture, sales, marketing and management.

✓Product & Service News — emailed twice a month with the latest supplier offers & news. Free subscription

✓Afternoon Brief News — the wine industry’s most popular daily news recap. Free subscription

✓WineIndustryCareers.com — a robust listing of industry careers and jobs. Free job alerts