The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. The event is hosted at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am - 4:00pm, on Thursday, December 4, 2025.
Wine Industry Network (WIN) is THE leading business to business resource for the North American wine industry providing a collection of services, subscriptions, and events designed to keep industry professionals informed about current trends and industry news, as well as the latest products, services, jobs, and innovations in the production, viticulture, sales, marketing, and management categories. Learn more.