13th Annual North Coast Wine Industry Expo

Trade Show & Conference

Sonoma County Fairgrounds, Santa Rosa, CA
Thursday, December 4, 2025
9:00am — 4:00pm
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Add to Calendar 12/04/2025 09:00 AM 12/04/2025 04:00 PM America/Los_Angeles Wine Industry Expo The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on four distinct tracks, Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. https://wineindustryexpo.com Sonoma County Fairgrounds, 1350 Bennett Valley Rd., Santa Rosa, CA 95404 Wine Industry Network info@wineindustryexpo.com false 12/04/2025 1000 WIN Expo Trade Show & Conference

WIN Expo provides winery and vineyard professionals access to nearly 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services.

Exhibitors will again be participating in the popular #ExpoDeals program, offering one day, end-of-year specials to attendees. #ExpoDeals will be promoted in the days leading up to the show so that attendees can plan their purchases prior to the event.

In addition to offering an extensive array of cutting edge products and services found on the trade show floor, a day-long conference featuring fifteen comprehensive workshops focusing on four main tracks: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard & Growers.

All four tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.

Sign up for email updates to stay up-to-date on all the latest WIN Expo happenings: registration dates, conference updates, and more.

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Exhibitor #ExpoDeals

WIN Expo's successful #ExpoDeals program will once again provide Black Friday / Cyber Monday discounts for the wine industry. This one-day-only buying opportunity is for wineries to save on end-of-year specials and discounts offered exclusively by WIN Expo Exhibitors.


Day-Of Schedule

Thursday 12/05

8:30am

Registration Tent

Check-In Opens for All Attendees

At the registration tent, located in front of Grace Pavilion. Day-Of / Walk-In Registration will also be available at this time.


9:00am - 4:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor OPENS


9:30am – 10:30am

Room: Garrett Hall

Track: Winemaking & Production






11:30am - 12:30pm

Room: Garrett Hall

Track: Winemaking & Production






1:30pm - 3:30pm

Hall of Flowers

North Coast Wine Challenge Winners - Wine Tasting

A select group of wines chosen from the winners of the 2024 North Coast Wine Challenge will be poured.






2:00pm - 3:30pm

Grace Pavilion
Hall of Flowers

"Meet & Eat" - Afternoon Networking & Antipasti

Enjoy some snacks and antipasti on the trade show floor.




4:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor CLOSES


Sonoma County Fairgrounds Parking Map

Attendee Parking

There is no additional fee for parking within the Sonoma County Fairground's parking areas for attending WIN Expo.

Two Parking shuttles will run concurrently from the furthest parking area, Brookwood Parking "Lot D", to the Main Entrance at Grace Pavilion for the duration of the Expo.

There is no parking on roadways, ramps, access ways, or grass areas, and you may not block other vehicles, entrances, or exits to designated parking areas.

VIOLATORS WILL BE TOWED. Parking will be strictly enforced.


Venue Address

Sonoma County Fairgrounds
1350 Bennett Valley Rd., Santa Rosa, CA 95404

Parking & Shuttle

All Parking for WIN Expo is Free of Charge. Parking Shuttle services will run all day from "Brookwood Parking Lot D" to the Main Expo Entrance on the day of the show.

Hotel / Lodging / Travel

Need to Book a Hotel Room?

View Hotel & Travel Information

Driving Directions

From the San Francisco Bay area

  • Drive North toward Santa Rosa via US-101 North
  • Take exit 488B to merge onto CA-12 E toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Merge onto Bennett Valley Rd - for 0.3 miles
  • Look for parking signs - Destination will be on the right.

From North of Santa Rosa

  • Drive South toward Santa Rosa via US-101 South
  • Take exit 488B to merge onto CA-12 E toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Merge onto Bennett Valley Rd - for 0.3 miles
  • Look for parking signs - Destination will be on the right.

Attendee Privacy & SPAM / SCAM Emails

We are committed to keeping your e-mail address and other non-public information confidential. We do not sell, rent, lease or give away our attendee or exhibitor contact information to any third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.

We will use your e-mail address solely to provide timely information about WIN Expo and updates pertinent to your participation as an exhibiting company.

WIN Expo will maintain any contact information you send to us via e-mail in accordance with applicable federal law.


SPAM / SCAM Emails

You will receive SPAM emails from unknown solicitors offering to sell you attendee lists or lodging room blocks for WIN Expo. These companies are not affiliated with WIN Expo, and do not have the attendee information they are claiming to sell.

If you look at the sender's email address, you will see these emails are not originating from one of our company domains (@wineindustryexpo.com, @wineindustrynetwork.com, or @wineindustryadvisor.com).

The only other authorized companies that work with WIN Expo are: our Official Caterer, our Exhibitor Services Partner (Rossi Expositions) and our Registration Platform Lead Retrieval service (Brushfire.com).


Known SPAM / SCAM Attempts

Attendee Lists For Sale (SCAM)

We cannot state this enough: We do not sell any of our event lists; Exhibitor Lists or Attendee Lists, and we do not sell lists from previous events. In an ongoing effort to curb the number of calls and emails our Exhibitors do receive, our Exhibitor Listings on the web site have never contained email addresses, staff names, or phone numbers for primary contacts: https://wineindustryexpo.com/information.php#exhibitorlist

We also list ourselves as an Exhibitor, and we see the same emails hitting our inboxes offering to sell us our own list. Even offering lists for other shows that we are not participating in... this is not a new tactic for spammers and list sellers.

Hotel Discounts / Room Block Availability (SCAM)

We have received reports that unauthorized companies, such as Global Housing & Lodging Services, HLS Global, Otrix Housing Services, and others, may pose as official lodging / hotel room block contacts for WIN Expo and coupons, deals or other discounts for using their service - These companies are not affiliated with WIN Expo.

For your own protection, please exercise caution when making hotel and travel arrangements with such entities. WIN Expo only guarantees hotel room rates, availability, benefits and protection for reservations made through our official hotel partners. If you choose to book with a vendor not endorsed by WIN Expo please verify their credentials before giving them any payment information and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Preventing Future SPAM

We have spoken to our attorney about this over the last several years, and they have advised that it is virtually impossible to prevent anyone from sending someone else an email claiming that they have something to sell. If they do not offer their own “unsubscribe” feature in their emails, then they are technically breaking CAN-SPAM Act, GDPR, CCPA, and subsequent laws, as well as being generally bothersome and rather annoying.

You can block all of them that hit your inbox offering to sell attendee lists or hotel room blocks - Again, these companies are not affiliated with WIN Expo or Wine Industry Network.

  • Pro Tip: If you’re using Microsoft Outlook as your email client, you can right click their email and select “Junk -> Block Sender or Block Senders Domain”. These spammers also typically use “rolling email addresses” meaning they will just use a different sending address once it gets blocked. You can also contact your Internet Service Provider to see if there’s anything they can do to help mitigate incoming SPAM.


Fairgrounds Property Map

Click on an Exhibit Hall to view a detailed layout.

Expo Floor Maps

*Please Note

  • Yellow-Filled Booths are "Last In / First Out", meaning these booths have a smaller window for setup / breakdown times. Please contact info@wineindustryexpo.com for more information.
  • Hall of Flowers

    Outdoor Exhibits

    Grace Pavilion


    2025 Exhibitor List

    Aaquatools, Inc.
    Booth #429
    Rancho Cordova, CA, USA
    www.aaquatools.com
    ACIC Cork & Closures
    Booth #428
    American Canyon, CA, USA
    www.acicclosures.com
    Advantage Vines
    Booth #244
    McMinnville, OR, USA
    advantagevines.com
    AEB USA
    Booth #425
    Fresno, CA, USA
    www.aeb-group.com
    APS Packaging and Automation
    Booth #325
    Santa Rosa, CA, USA
    www.aps-pack.com
    AWT Labels & Packaging
    Booth #323
    Minneapolis, MN, USA
    www.awtlabelpack.com
    Bahco Pruning
    Booth #302
    Sonoma, CA, USA
    www.bahco.com
    BevZero Equipment
    Booth #151
    Santa Rosa, CA, USA
    www.bevzero.com
    BevZero US Services
    Booth #150
    Santa Rosa, CA, USA
    www.bevzero.com
    Blue Star Gas
    Booth #099
    Santa Rosa, CA, USA
    www.bluestargas.com
    Blushworks
    Booth #111
    Denver, CO, USA
    www.blush-works.com
    BPSGlass, LLC
    Booth #714
    Miami, FL, USA
    www.bpsglass.com
    California Farm Bureau
    Booth #509
    Sacramento, CA, USA
    www.cfbf.com
    California Payroll
    Booth #235
    Brentwood, CA, USA
    www.californiapayroll.com
    California Soda Co.
    Booth #613
    Rohnert Park, CA, USA
    www.calsoda.com
    CCL Label
    Booth #228
    Sonoma, CA, USA
    www.ccllabel.com
    CellarsCorner
    Booth #423
    Lincoln, NE, USA
    www.cellarscorner.com
    Ciatti Company, LLC
    Booth #400
    Novato, CA, USA
    www.ciatti.com
    Commerce7
    Booth #208
    Vancouver, BC, CAN
    www.commerce7.com
    CoolWine
    Booth #430
    Sebastopol, CA, USA
    www.coolwine.com
    Cork Supply
    Booth #334
    Benicia, CA, USA
    www.corksupply.com
    Custom Label
    Booth #101
    Livermore, CA, USA
    www.customlabel.com
    Defranceschi USA
    Booth #337
    Urbandale, IA, USA
    www.defranceschiusa.com
    Diam Bouchage
    Booth #215
    Santa Rosa, CA, USA
    www.g3enterprises.com/diam-corks
    DW Mechanical
    Booth #330
    Vacaville, CA, USA
    www.dwmech.com
    Electrical Equipment Co., Inc.
    Booth #413
    Petaluma, CA, USA
    Encore Glass
    Booth #432
    Fairfield, CA, USA
    www.encoreglass.com
    Enolytics
    Booth #209
    Atlanta, GA, USA
    www.enolytics.com
    ETS Laboratories
    Booth #243
    St. Helena, CA, USA
    www.etslabs.com
    Euro-Machines, Inc.
    Booth #422
    Fairfield, CA, USA
    www.euromachinesusa.com
    Exchange Bank
    Booth #448
    Santa Rosa, CA, USA
    www.exchangebank.com
    Flextank
    Booth #143
    Vancouver, WA, USA
    www.flextank.com
    FOSS North America
    Booth #234
    Eden Prairie, MN, USA
    www.fossanalytics.com
    Franmara, Inc.
    Booth #416
    Salinas, CA, USA
    www.franmara.com
    Free Flow Wines
    Booth #227
    Sonoma, CA, USA
    www.freeflowwines.com
    G&D Chillers, Inc.
    Booth #135
    Junction City, OR, USA
    www.gdchillers.com
    G3 Enterprises
    Booth #217
    Modesto, CA, USA
    www.G3Enterprises.com
    Ganau America Inc.
    Booth #107
    Sonoma, CA, USA
    www.ganau.com
    Garton Tractor, Inc.
    Booth #I
    Santa Rosa, CA, USA
    www.gartontractor.com
    George Petersen Insurance Agency
    Booth #306
    Santa Rosa, CA, USA
    www.gpins.com
    GMH Builders, Inc.
    Booth #605
    Sonoma, CA, USA
    www.gmhbuild.com
    Gusmer Enterprises
    Booth #229
    Napa, CA, USA
    www.gusmerwine.com
    Hall & Bartley
    Booth #452
    Santa Rosa, CA, USA
    www.hallandbartley.com
    Herrick Grapevines
    Booth #240
    Red Bluff, CA, USA
    www.herrickgrapevines.com
    Herti US
    Booth #441
    Sebastopol, CA, USA
    www.hertius.com
    Holt of California
    Booth #435
    West Sacramento, CA, USA
    www.holtca.com
    HotSpot AG
    Booth #D
    Hanford, CA, USA
    www.hotspotag.com
    Inland Desert Nursery
    Booth #140
    Benton City, WA, USA
    www.inlanddesert.com
    InnoVint, Inc.
    Booth #402
    West Linn, OR, USA
    www.innovint.us
    IntelliCulture
    Booth #708
    Salinas, CA, USA
    www.intelliculture.com
    JUCLAS USA
    Booth #115
    Napa, CA, USA
    www.juclasusa.com
    Keramida, Inc.
    Booth #411
    Sacramento, CA, USA
    www.keramida.com
    La Garde Inox
    Booth #445
    Quebec, QC, CAN
    www.lagardeinox.com
    Laffort USA, Inc.
    Booth #332
    Petaluma, CA, USA
    www.laffortusa.com
    LIDCO, Inc.
    Booth #205
    Brawley, CA, USA
    www.lidcoinc.com
    Lumo
    Booth #333
    Santa Rosa, CA, USA
    www.lumo.ag
    M.A. Silva Corks USA LLC
    Booth #221
    Santa Rosa, CA, USA
    www.masilva.com
    Matheson Gas
    Booth #420
    Santa Rosa, CA, USA
    www.mathesongas.com
    MG Equipment Company
    Booth #H
    Vineburg, CA, USA
    www.mgeparts.com
    MyEnologist, Inc.
    Booth #314
    Napa, CA, USA
    www.myenologist.com
    NovaVine, Inc.
    Booth #109
    Santa Rosa, CA, USA
    www.novavine.com
    Nviro
    Booth #108
    San Luis Obispo, CA, USA
    www.nviro.com
    O-I Glass
    Booth #424
    Perrysburg, OH, USA
    www.o-i.com
    Olavin
    Booth #329
    Napa, CA, USA
    www.olavin.com
    OrderPort
    Booth #342
    Bellevue, WA, USA
    www.orderport.net
    Papé Material Handling
    Booth #620
    Concord, CA, USA
    www.papemh.com
    Parker Hannifin
    Booth #315
    Lancaster, NY, USA
    www.parker.com/nitrogen
    Paso Robles Tank, Inc.
    Booth #105
    Paso Robles, CA, USA
    www.pasoroblestank.com
    Pellenc America, Inc.
    Booth #511 & A
    Santa Rosa, CA, USA
    www.pellencus.com
    Portocork
    Booth #407
    Napa, CA, USA
    www.portocork.com
    Pro Refrigeration
    Booth #J
    Auburn, WA, USA
    www.prochiller.com
    Pro-Tec Coatings
    Booth #450
    Fresno, CA, USA
    www.proteccoatings.com
    Prospero Equipment Corp.
    Booth #203
    Pleasantville, NY, USA
    www.prosperoequipment.com
    Pulsair Systems, Inc.
    Booth #336
    Kirkland, WA, USA
    www.pulsair.com
    PumpMan Norcal
    Booth #D
    Santa Rosa, CA, USA
    www.pumpman.com/norcal
    R.F. MacDonald Co.
    Booth #241
    Hayward, CA, USA
    www.rfmacdonald.com
    RahrBSG
    Booth #301
    San Leandro, CA, USA
    www.rahrbsg.com
    Ramondin USA
    Booth #238
    Napa, CA, USA
    www.ramondin.com
    Ranch Systems, Inc.
    Booth #426
    Novato, CA, USA
    www.ranchsystems.com
    Ray Carlson & Associates, Inc.
    Booth #218
    Santa Rosa, CA, USA
    www.rcmaps.com
    RedChirp
    Booth #210
    Scottsdale, AZ, USA
    www.redchirp.com
    Republic Services
    Booth #136
    Santa Rosa, CA, USA
    www.republicservices.com
    Resource Label Group
    Booth #148
    Petaluma, CA, USA
    www.resourcelabel.com
    RWI Enhanced Evaporation
    Booth #510
    Grand Junction, CO, USA
    www.resourcewest.com
    Sandbar Solar & Electric
    Booth #409
    Santa Cruz, CA, USA
    www.sandbarsc.com
    Santa Rosa Stainless Steel
    Booth #444
    Santa Rosa, CA, USA
    www.srss.com
    Scott Laboratories
    Booth #149
    Petaluma, CA, USA
    www.scottlab.com
    Solventum
    Booth #519
    St Paul, MN, USA
    go.solventum.com/wine
    Sonoma County Vintners
    Booth #125
    Santa Rosa, CA, USA
    www.sonomawine.com
    Sorren
    Booth #417
    Santa Rosa, CA, USA
    www.sorren.com
    Spraying Systems Co.
    Booth #122, K
    Wheaton, IL, USA
    www.spray.com
    Summit Engineering, Inc.
    Booth #310
    Santa Rosa, CA, USA
    www.summit-sr.com
    TCR Industries
    Booth #147
    La Palma, CA, USA
    www.tcrindustries.com
    Thomas & Associates
    Booth #606
    Novato, CA, USA
    www.thomaspumps.net
    TopNest Designs
    Booth #129
    Mill Valley, CA, USA
    www.topnestdesigns.com
    Total Industries
    Booth #408
    Livermore, CA, USA
    www.total-ind.com
    Verallia USA
    Booth #117
    Fairfield, CA, USA
    www.verallia.com
    Vineyard Robotics
    Booth #415
    Bellevue, WA, USA
    www.vineyard-robotics.com
    VinoDraft, LLC
    Booth #319
    Las Vegas, CA, USA
    www.vinodraft.com
    Vinoshipper
    Booth #211
    Windsor, CA, USA
    www.vinoshipper.com
    Vinventions
    Booth #308
    La Jolla, CA, USA
    us.vinventions.com
    VinWizard
    Booth #418
    Windsor, CA, USA
    www.vinwizard.com
    Viti-Tunnel
    Booth #G
    Le Haillan, FRA
    www.viti-tunnel.com
    Western Pulp Products
    Booth #427
    Corvallis, OR, USA
    www.westernpulp.com
    Wildeye USA
    Booth #705
    Fresno, CA, USA
    www.mywildeye.com
    Wine and the Web
    Booth #339
    El Verano, CA, USA
    www.wineandtheweb.com
    Wine Hooligans, Inc.
    Booth #150
    Santa Rosa, CA, USA
    www.winehooligans.com
    WineDirect Fulfillment
    Booth #202
    American Canyon, CA, USA
    www.winedirectfulfillment.com
    WineSpot
    Booth #213
    Boca Raton, FL, USA
    www.winespot.ai
    WineTankBroker
    Booth #113
    Yountville, CA, USA
    www.winetankbroker.com
    Winetech
    Booth #231
    Napa, CA, USA
    www.winetech.us
    WiseConn Engineering
    Booth #439
    Fresno, CA, USA
    www.wiseconn.com
    Wright Contracting
    Booth #114
    Santa Rosa, CA, USA
    www.wrightcontracting.com
    ZFA Structural Engineers
    Booth #116
    Santa Rosa, CA, USA
    www.zfa.com

    Participating Associations & Educational Institutions

    In appreciation for the valuable resources that our local associations provide to our North Coast wine region, WIN Expo provides participating associations with individualized discount codes that allow their members to receive a FREE Expo Floor Pass ($35 value). Discount codes are distributed directly to associations to give to their members for use when registering for WIN Expo.


    2025 Wine Industry Expo Sponsors

    Presenting Sponsor

    Premier Sponsors

    Registration Sponsor

    Tote Bag Sponsors

    Conference Hall Hosts

    Winemaking & Production Hall
    Vineyard & Growers Hall
    Supporting Sponsors

    Tasting Glass Sponsor

    Coffee & Pastry Station Sponsor

    Parking Courtesy Sponsor

    Association Sponsor

    Additional Sponsors