The WIN Expo Advisory Board was established to guarantee that conference topics and speakers are relevant to the continued success of the North Coast Wine Industry. Advisors are comprised of professionals whose levels of expertise span all facets within the wine industry.

Tammy Boatright

Founder, President VingDirect

VingDirect is focused on helping family wineries increase their direct to consumer (DTC) sales. VingDirect works with wineries in California, Washington, Oregon and Texas, offering DTC expertise, training and education.

Prior to founding VingDirect in 2009, Tammy served as the head of Foster's Wine Estates U.S. Direct to Consumer division. In this role, she was acting President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007. Windsor Vineyards is the largest U.S. shipper of wine direct to consumer and utilizes outbound telemarketing as the primary sales channel. Tammy has 20+ years direct marketing and general management experience, beginning with her position at Collin Street Bakery in 1990 as General Manager of Cryer Creek Kitchens, a producer of specialty baked goods. She is a frequent speaker at industry conferences. VingDirect is the recipient of the North Bay Business Journal's 2014 award for direct to consumer in the wine industry.

Michael Draxton


Mike Draxton is a 25+ year veteran winemaker and grape grower. Formally with well-known brands such as Schramsberg, Geyser Peak and Canyon Road, Mike launched his own brand in 1995. Mike currently runs three wine industry corporations: M. Draxton Inc (a custom winemaking operation), Draxton Wine Storage and D+D Vineyard Management. Mike has stayed actively involved in winery associations throughout his career such as Alexander Valley Wine Growers (past president) and Sonoma County Wine Grape Commission. Mike also has 10+ years experience as a wine judge in some of the country’s best known and most prestigious wine competitions.

Ashley Herzberg

Consultant Winemaker

Ashley Herzberg graduated from the University of Nevada, Reno with a degree in Chemical Engineering and discovered that her passion was not in medicine, but rather in winemaking! She started working in a winery lab and then became a Lab Technician & Lab Manager at Owl Ridge Winery. The experience she received at Owl Ridge working with some of the top Pinot Noir vintners in California led her to become an enologist and then Assistant Winemaker at Mauritson Winery in 2007. Ashley began her consulting winemaking business in 2011, and makes wine for small family owned wineries in Sonoma County including Saini Vineyards, Amista Vineyards and Bacigalupi Vineyards. Winemaking isn’t just her job, it’s her life... along with her two young children.

Cameron Mauritson

Partner Mauritson Farms

Cameron Mauritson is a sixth generation wine grape grower in Lake and Sonoma County. He manages the day to day farming operation and product placement with producers and wineries throughout the state. Cameron is a recent graduate of the California Agricultural Leadership Foundation, and a current appointee on the Sonoma County Planning Commission.

Bryan Parker

Winemaker Terlato Vineyards

Growing up in New Jersey, Bryan Parker graduated from Rutgers University with a degree in Chemistry. After earning a Ph.D. in Physical Chemistry from the University of Illinois, and postdoctoral research at Northwestern University, Parker moved out to California to study Viticulture and Enology at the University of California - Davis. Parker has held positions at Beringer Vineyards, Pine Ridge Winery, Alderbrook Vineyards and Winery, and currently for Terlato Vineyards.

Chris Russi

Winemaker Comstock Wines

Chris Russi has a strong background in all aspects of wine production. His road to the wine industry began once he graduated from Santa Clara University with a Combined Science major and moved to Sonoma County to help develop and maintain vineyards is Dry Creek Valley. Several years later he began wine production in the cellar and laboratory at Geyser Peak Winery followed by a vintage at Peter Lehmann Wines in Barossa Valley, Australia. At this point, armed with a strong understanding of grape growing and winemaking, he enrolled at UC Davis, and in two years graduated with a Viticulture and Enology degree. In 2000, he became the winemaker at Christopher Creek Winery, and eight years later moved on to revamp and make wine at Thomas George Estates. In 2009, he co-founded BlueMorph UV (a company that develops systems for vessel sanitation via ultraviolet light) and has successfully has been using UV units for sanitation in the winery setting. In 2013, he helped design and build Comstock Wines where he currently resides as winemaker.

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