By utilizing a variety of free tools and invitations you can increase your company’s return on your investment and enhance your participation on the day of the show.

We have provided you with sample copy and suggested dates for timing your invitations, instructions on how to use your promotional codes, suggested marketing strategies, access to our logo library and more. All of this is designed to help make your participation at WIN Expo a success!

Booth Provisions

The following will be provided per each 10 ft. wide x 10 ft. deep booth space:

The following will be provided per each 10 ft. wide x 10 ft. deep booth space:

  • 8 ft. high pipe & flame resistant fabric backdrops
  • 3 ft. high pipe & flame resistant fabric siderails
  • (1) 6 ft. skirted table
  • (2) chairs
  • (1) trash bin
  • A booth identification sign showing your company name and booth number
  • 500 Watt Electrical Outlet (110v)
    (If you require 220V or additional wattage, please contact Rossi Expositions)
  • WiFi Internet Access

Show Colors:
Burgundy & White View Photo Gallery

Aisle Floor Color:
Verallia Pavilion, Black
Hall of Flowers, Gray

Please Note: The booth spaces ARE NOT carpeted, if you would like to order carpet for your booth space(s) please contact Rossi Expositions.

Exhibitor Schedule

Wednesday 12/05

11:00am - 4:00pm

Grace Pavilion
Hall of Flowers

Exhibitor Booth Setup
Exhibitor Name Badge Printing

All pre-registered Booth Staff can have their name badges printed at Exhibitor Services in Grace Pavilion between 11:00am - 4:00pm.

Thursday 12/06

7:00am - 8:15am

Grace Pavilion
Hall of Flowers

Exhibitor Booth Setup
Exhibitor Name Badge Printing

All booths must be completely Setup 30 minutes before the show floor opens at 9:00am


Registration Tent

Check-In Opens for All Attendees

At the registration tent, located in front of Grace Pavilion (Day-Of / Walk-In Registration will also be available at this time).

9:00am - 4:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor OPENS

11:00am - 2:00pm

Garden Building

Lunch Service Opens (Buffet)

Caterer: KR Catering

*New for 2018, KR Catering has been selected as the official caterer for the 2018 North Coast Wine Industry Expo. Ken Rochioli has been involved in catering and event services throughout the Bay Area since 1983, providing exceptional food and service to thousands of people at hundreds of events. Based in Sonoma County, they use fresh, local, high-quality ingredients from top vendors.

If you've Pre-ordered Boxed Lunches, they will be delivered to your booth between 11:30am - 12:30pm. An extended day-of menu will also be available at the Expo.

Lunch Buffet Menu (Day-Of Only)
  • Neoma Rochioli’s Braised Chicken over Creamy Polenta
  • Italian Marinated Chicken Thighs with Sautéed Onion & Grilled KR Gardens Sweet Peppers
  • Garlic-Herbed Pork Tenderloin with Bacon Bourbon Shallot Sauce
  • Ken’s Chili Beans
  • Penne Pasta with Marinara Sauce
  • Pan Seared Fresh Seasonal Veggies in a Raspberry Vinaigrette
  • Fresh Fruit Salad with Lime-Honey Sauce
  • Orzo Salad with Garbanzo and Kidney Beans, Mint, Basil & a Lemon Honey Dressing
  • Spring Mix Salad with Ken’s Award Winning Balsamic Dressing – Cherry Tomatoes, Sliced Red Onions, Dried Cranberries, Feta Cheese, and Spiced Nuts
  • Hawaiian Sweet Rolls

1:30pm - 3:30pm

Hall of Flowers

Wine Tasting - 2018 North Coast Wine Challenge Winners

A select group of wines chosen from the winners of the 2018 North Coast Wine Challenge will be poured.

4:00pm - 6:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor CLOSES
Booth Break-Down Begins

Exhibitors may begin breaking down booths and prepare items for shipping.

Any exhibiting company that dismantles or vacates their booth space prior to 4:00pm will lose their priority status, and will not be allowed to participate in the early registration process for next year’s WIN Expo.

The following is not allowed until after 4:00pm

  • Packing Boxes
  • Removing Materials
  • Removing Equipment
  • Booth Staff Vacating Booth


Grace Pavilion
Hall of Flowers

Shipping Crates Begin Returning to Booths

The return of empty crates/boxes will begin after all attendees have left the exhibit areas and any aisle carpeting has been removed.


Grace Pavilion
Hall of Flowers

Trade Show Buildings Close

All Trade Show buildings close for the evening, and all Exhibitors and Booth Staff must vacate the property.

Friday 12/07

8:00am - 10:00am

Grace Pavilion

Large Exhibit Pickups (*Pre-Scheduled Only)

Hall of Flowers Exhibitors:
Large Exhibit Friday pickup is only allowed if your items are moved to Grace Pavilion for overnight storage. Please visit Exhibitor Services for more details and assistance during the show.

Booth Staff Pre-Registration

Deadline: December 3rd

All staff that will be in your booth must be pre-registered. Pre-registration is required to use the "Fast Track" check-in process on the day of the Expo, and will ensure that your staff receives an "Exhibitor" labeled name badge.

WIN Expo Exhibitors may register up to 6 people as "Booth Staff" per 10' x 10' booth space (i.e. If your booth is 10' x 20', you may register up to 12 people).

All pre-registered Booth Staff can have their name badges printed at the Exhibitor Services Station in Grace Pavilion on setup day (12/05) between 11:00am - 4:00pm, and on (12/06) between 7:30am - 8:30am. Exhibitor Services is located in Grace Pavilion between booths 127 & 129 in the hallway leading to Hall of Flowers.

Please bring your printed tickets (or smartphone with ticket) to the Exhibitor Services Station to have your name badge printed. If you do not have a printed ticket with you, but have pre-registered, we can also find your name in the system.

Register Booth Staff


Drive More Traffic to Your Booth by offering exclusive #ExpoDeals

Day-Of Handout Deadline: October 12th

Online Listing Deadline: November 16th

The successful #ExpoDeals program is expanding this year and will once again be a free service offered to our exhibitors.

Our objective is to make WIN Expo THE buying show for the north coast wine industry and to that end, the #ExpoDeals program is a one-day-only buying opportunity that allows exhibitors to offer exclusive Black Friday/Cyber Monday discounts and deals to WIN Expo attendees. Participating in this program is another way to drive new and existing customers directly to your booth!

Submit #ExpoDeals

Exhibitor Boxed Lunches

Deadline: December 3rd

*New for 2018! KR Catering has been selected as the official caterer for the 2018 Wine Industry Expo. Ken Rochioli has been involved in catering and event services throughout the Bay Area since 1983, providing exceptional food and service to thousands of people at hundreds of events. Based in Sonoma County, they use fresh, local, high-quality ingredients from top vendors.

  • Orders must be placed by 5:00pm on Monday, December 3rd.
  • Orders are delivered to your booth between 11:30am - 12:30pm on the day of the show.
  • Additional menu items will be available on the day-of the Expo in the Garden Building cafeteria adjacent to the Hall of Flowers.

Boxed Lunch Options ($15.50):

Roast Beef Sandwich
w/ Cheddar Cheese, Balsamic Onions, Garlic Aioli, Arugula and Tomato a Soft Roll
Turkey Breast Sandwich
w/ Swiss Cheese, Cranberry Jam, Lemon Aioli, Arugula and Tomato on a Soft Roll
Marinated Portobello Mushroom Sandwich
w/ Smoked Gouda, Balsamic Onions, Roasted Bell Pepper, Green Onion Aioli, Arugula and Tomato on a Soft Roll

All boxed lunches are served with:

Potato & Carrot Salad with Citrus Dressing
House Pickled Green Beans
Honey Lavender Cookie

Promotional Codes & Invite Assistance Program

Deadline: December 3rd

WIN Expo engages in an aggressive marketing plan that includes USPS mailers, email campaigns, print advertising, media partner exposure, association outreach and social media campaigns to ensure that the entire north coast wine industry is aware of and invited to WIN Expo.

Year after year, exhibitors that use promotional codes to invite their best customers and potential prospects, and who also actively promote their participation in the show, consistently see a higher return on their investment.

Each exhibiting company is provided with an individualized promotional invite code that allows your guests free access to the trade show floor. Encourage them to visit your booth, strengthen your current relationships, make new contacts, and maximize your sales. ($35.00 value. Conference sessions are not included in this offer. Online Pre-Registration is required. Codes will not be honored at the door.)

Promotional Invite Codes are unique to each Exhibiting Company - click the button below to find your code.

AaquaTools, Inc. - Code: AAQ429
Accurate Forklift - Code: ACC154
ACIC Closures - Code: ACI428
Admeo, Inc. / Alpine Scientific - Code: ADM611
Advanced Viticulture, Inc. - Code: ADV813
AEB Biochemical, USA - Code: AEB312
AgCode, Inc. - Code: AGC721
Agri-Analysis - Code: AGR443
Agrian, Inc. - Code: AGR340
Air & Water Systems - Code: AIR701
Airgas Santa Rosa - Code: AIR444
AL&L Crop Solutions - Code: ALL710
Alfred Conhagen, Inc. of CA - Code: ALF805
All American Containers Pacific Coast - Code: AAC322
Alpine Engineering Solutions - Code: ALP622
Amcor Flexibles - Code: AMC204
American AgCredit - Code: AME130
American Beer Equipment - Code: AME604
American Tank Co., Inc. - Code: AME147
Anton Paar - Code: ANT613
Applied Process Cooling Corporation - Code: APP822
Artisan Barrels & Tanks - Code: ART504
ASL Print FX Ltd. - Code: ASL445
Astoria-Pacific - Code: AST207
Astra Digital Marketing Services - Code: AST809
ATP Group - Code: ATP245
Axiom Engineers, Inc. - Code: AXI606
Barrel Builders - Code: BAR609
Battistella - Code: BAT502
Bergin Screen Printing & Etching - Code: BER450
Berlin Packaging - Code: BER447
BioFiltro - Code: BIO215
BioMicrobics, Inc. - Code: BIO420
Blue Label Digital - Code: BLU702
Blue Star Gas - Code: BLU605
Bonar Plastics - Code: BON427
BottlePrint - Code: BOT434
Bouchard Cooperages - Code: BOU203
BPM LLP - Code: BPM115
Bryan Bins, Inc. - Code: BRY519
BSG Wine - Code: BSG301
Burkert Fluid Control Systems - Code: BUR317
California Soda Company - Code: CAL615
California Sustainable Winegrowing Alliance - Code: CAL602
Carle, Mackie, Power & Ross LLP - Code: CAR216
Carlsen & Associates - Code: CAR225
Cary & Associates Builders, Inc. - Code: CAR438
CBC Steel Buildings a NUCOR Company - Code: CBC501
Central Valley AG Supply - Code: CEN343
CH Bull Co. - Code: CHB829
Ciatti Company, LLC - Code: CIA400
Cinquini & Passarino, Inc. - Code: CIN601
Clark Pest Control - Code: CLA530
Cloacina, LLC - Code: CLO726
Coastal Viticultural Consultants - Code: COA618
Coldbreak Premium Jockey Boxes - Code: COL733
ColdFlo Mechanical - Code: COL318
ColloPack Solutions - Code: COL117
Comcast Business - Code: COM818
Complete Welders Supply - Code: COM610
Condor Earth - Code: CON826
ConeTech, Inc. / PolarClad Tank Insulation - Code: CON148
Container Logic SRP - Code: CON621
CoolWine - Code: COO430
Criveller California Corp. - Code: CRI102
Crown Lift Trucks - Code: CRO830
Della Toffola USA Ltd. - Code: DEL454
DH Wine Compliance - Code: DHW338
Diam Bouchage - Code: DIA211
Dickenson, Peatman & Fogarty, P.C. - Code: DIC232
Dillon / Quality Plus, Inc. - Code: DIL508
Duarte Nursery - Code: DUA409
Duhig Stainless - Code: DUH122
Dynamic Coatings, Inc. - Code: DYN623
Eckhoff and Company - Code: ECK126
Electrical Equipment Co., Inc. - Code: ELE413
Emetry, Inc. - Code: EME821
Emmeti USA, LLC - Code: EMM220
Enartis USA - Code: ENA224
Encore Glass - Code: ENC432
Enoplastic USA - Code: ENO125
Etched Images - Code: ETC510
ETS Laboratories - Code: ETS243
Euro-Machines, Inc. - Code: EUR422
Exchange Bank - Code: EXC448
Falcon Crop Protection - Code: FAL315
Fermentis - BU of Lesaffre Yeast Corporation - Code: FER816
Flextank USA / Tanks for Wine, Inc. - Code: FLE143
FOSS - Code: FOS146
Franmara - Code: FRA416
Free Flow Wines - Code: FRE227
G&D Chillers - Code: GDC135
G3 Enterprises - Code: G3E213
Ganau America Inc. - Code: GAN112
Garton Tractor, Inc. - Code: GAR704
Gas Generation Solutions - Code: GAS407
George Petersen Insurance Agency - Code: GEO306
Global Package, LLC - Code: GLO230
Glopak Wine & Spirits - Code: GLO713
Grandstand Glassware & Apparel - Code: GRA731
Gravity Wine House - Code: GRA506
Guala Closures North America, Inc. - Code: GUA329
Guillaume Grapevine Nursery - Code: GUI418
Gusmer Enterprises - Code: GUS229
GW Kent - Code: GWK426
Hall & Bartley - Code: HAL137
Hamilton Company - Code: HAM423
Herrick Grapevines - Code: HER628
Herti US, Inc. - Code: HER715
Heyes Filters, Inc. - Code: HEY313
Holt of California - Code: HOL435
Honey Bucket Portable Restrooms - Code: HON810
Hotsy Pacific - Code: HOT235
i3 NCR-RuPractical POS - Code: NCR417
Infaco USA, Inc. - Code: INF144
InnoVint - Code: INN402
INOXPA USA, Inc. - Code: INO820
J. Tech Sales, a Maroon Group LLC Company - Code: JTE823
Jaytech Design LLC - Code: JAY727
Jiangsu IntechWell Equipment & Engineering Co., Ltd. - Code: JIA625
Jim Murphy & Associates - Code: JIM342
John Mulhern Company - Code: JOH111
JSC Agricultural Supply - Code: JSC228
Kaeser Compressors, Inc. - Code: KAE314
Kawasaki Motors Corp USA - Code: KAW801
Knights Grapevine Nursery - Code: KNI512
Kuriyama of America - Code: KUR627
L.J. Star, Inc. - Code: LJS624
La Garde - Code: LAG325
Labeltronix - Code: LAB323
Laffort USA - Code: LAF436
Leavitt United Insurance - Code: LEA415
Ledcor Builders, Inc. - Code: LED138
Louis Latour - Code: LOU705
Lucky Clover Packaging - Code: LUC505
M.A. Silva - Code: MAS223
Mala Closure Systems - Code: MAL509
Manufacturing Asset Solutions / MAS - Code: MAN511
Martinez Orchards, Inc. - Code: MAR824
Maspack Packaging USA - Code: MAS151
Matheson Tri-Gas, Inc. - Code: MAT716
Maverick Enterprises - Code: MAVE321
Mavrik North America - Code: MAV106
McDonell Electric, Inc. - Code: MCD239
Mechanics Bank - Code: MEC631
MENNEKES Electrical Products - Code: MEN520
Mercedes-Benz of Santa Rosa - Code: MER507
Metrohm USA - Code: MET814
Microworks Wine Software - Code: MIC136
MKM & Associates Structural Engineering - Code: MKM341
Monvera Glass Décor - Code: MON303
Morgan Manufacturing - Code: MOR812
Motus - Code: MOT127
Multi-Color Corp. - Code: MUL127
Nadalié USA - Code: NAD334
National Span - Code: NAT331
National Storage Tank, Inc. - Code: NAT219
Nordby Construction & Wine Caves - Code: NOR123
North Coast Continer Corp. / Vitacask - Code: NOR707
Northbay Motorsport - Code: NOR425
NovaVine - Code: NOV109
O-I Packaging Solutions - Code: OIP419
Oak Wise, Inc. - Code: OAK108
Oenodia North America - Code: OEN113
Oenofrance USA - Code: OEN431
Onguard Group LTD - Code: ONG446
P&L Specialties / Tom Beard Co. / Revolution Equipment Sales - Code: PLS305
PA Trellising Systems, Inc. - Code: PAT729
Pacific Coast Chemicals - Code: PAC141
Pacific Distributing, Inc. - Code: PAC815
Pacific Gas & Electric Company - Code: PAC441
Pack n' Ship Direct - Code: PAC800
PakTech - Code: PAK521
Papé Material Handling - Code: PAP528
Parker Nitrogen Generators - Code: PAR118
Paso Robles Tank, Inc. - Code: PAS719
Payroll Masters - Code: PAY524
Peak Performance Refrigeration, Inc. - Code: PEA209
Pellenc America, Inc. - Code: PEL612
Pentair - Code: PEN433
Peregrine Mobile Bottling - Code: PER817
Peterson Caterpillar / Peterson Trucks - Code: PET804
Portocork America, Inc. - Code: POR308
Power Industries - Code: POW332
Precision Wireless Service - Code: PRE339
Premier Wine Cask, Inc. / Heritage Barrels - Code: PRE722
Prospero Equipment - Code: PRO233
Pulsair Systems, Inc. - Code: PUL600
Pumping Solutions - Code: PUM620
Quality Stainless Tanks - Code: QUA614
Quest - Code: QUE403
R Ideas Specialty Boxes, JV - Code: RID522
R.F. MacDonald Co. - Code: RFM236
Rack & Maintenance Source - Code: RAC608
Ramondin USA - Code: RAM241
Ray Carlson & Associates, Inc. - Code: RAY218
Red Wing Shoes, Inc. - Code: RED619
ReThink Labels - Code: RET316
Rich Xiberta USA - Code: RIC214
ROKI S&S America - Code: ROK700
Rutherford Equipment Rental - Code: RUT440
SACMI USA - Code: SAC152
Sanitary Stainless Welding, Inc. - Code: SAN517
Saverglass, Inc. - Code: SAV120
Saxco International - Code: SAX335
Scott Laboratories - Code: SCO406
Separator Technology Solutions US, Inc. - Code: SEP500
Seven Fifty - Code: SEV133
Sierra View General Contractor - Code: SIE718
Sika Industrial Flooring - Code: SIK603
Silver State Stainless - Code: SIL124
Simply Solar - Code: SIM626
Slot Drain Systems - Code: SLO724
Spokane Industries - Code: SPO139
Summit Engineering, Inc. - Code: SUMM310
Sunridge Nurseries - Code: SUN714
Superior Tank Solutions / Superior Tank Co., Inc. - Code: SUP607
Swash Sanitizing Equipment - Code: SWA121
Systems & Space, Inc. - Code: SYS526
TankNET by Acrolon - Code: TAN110
Taylor Box Company - Code: TAY728
TCW Equipment & Systems - Code: TCW210
TEMPRESCO, Inc. - Code: TEM730
The Cavanagh Group - Code: THE723
The Engine is Red - Code: THR453
Thermo Fisher Scientific - Code: THE217
Thomas and Associates - Code: THO712
Titan IBC, LLC - Code: TIT825
Tonnellerie Quintessence - Code: TON717
Topco Inc. - Code: TOP616
TopNest Designs - Code: TOP129
Tossware - Code: TOS708
Total Travel Wine Cruises - Code: TTW732
Toyota Material Handling - Code: TOY328
Transition Equipment Co. - Code: TRA440
Trefinos USA - Code: TRE515
TricorBraun WinePak - Code: TRI202
Troly - Code: TRO452
Trysk Print Solutions - Code: TRY134
Turrentine Brokerage - Code: TUR128
Ultima Mobile Bottling, Inc. - Code: ULT226
Unitech Scientific - Code: UNI828
UPM Raflatac - Code: UPM518
VA Filtration USA - Code: VAF513
Valentin Thierion Corp. - Code: VAL711
Vintage 99 Label Mfg., Inc. - Code: VIN132
Vintegrate Winery Software - Code: VIN421
Vinteractive LLC - Code: VIN703
Vintner Vault - Code: VIN424
Vintrace - Code: VIN333
Vitroval USA - Code: VIT150
Vmech - Code: VME819
Vogelsang - Code: VOG231
Warner Bottling & Cellar Staffing - Code: WAR440
Watermark Labels - Code: WAT107
We Sleeve It / RBDG - Code: WSI632
WECO The Science of Optical Sorting - Code: WECO320
Westcoast Solar Energy - Code: WES208
Westec Tank & Equipment Co. - Code: WES401
Western Square Industries - Code: WES527
Wild Goose Canning - Meheen Manufacturing - Code: WGC725
Wine Business Institute at Sonoma State - Code: SSU523
Wine Management Systems - Code: WIN451
WineDirect - Code: WIN525
WinerySeals - Code: WIN720
Winesecrets - Code: WIN238
Winetech - Code: WIN516
Wonderful Nurseries - Code: WON503
World Wine Bottles & Packaging - Code: WOR326
Wright Contracting - Code: WRI114
ZFA Structural Engineers - Code: ZFA116

Invite Assistance Program

Deadline: November 9th

We know that you’re busy and may not have the resources to organize your own invitation campaign to send out your unique promotional codes. Our Invite Assistance Program, free for WIN Expo Exhibitors, will ensure that your best customers are formally invited and will receive a discount code to register for a Free WIN Expo Floor Pass.

Learn More

We have provided you with sample copy and suggested dates for timing your invitations (see below).

#1: By September 7th
Dear __________, We are excited to be a part of the 2018 North Coast Wine Industry Expo being held on December 6th at the Sonoma County Fairgrounds and invite you to visit us at booth #_____ along with 300 of the best suppliers in the industry. As a valued customer, we would like to offer you use of our event promo code __________. Use this code at to gain free access to the trade show.

#2: By October 5th
Dear __________, We hope that harvest is off to a strong start and appreciate being a part of your wine industry team through the products and services we provide. On December 6th, we look forward to being a part of the 2018 North Coast Wine Industry Expo held at the Sonoma County Fairgrounds and would like to invite you to join us at booth #_____ with complimentary trade show access using our promo code __________ to register visit

#3: By October 26th
Dear __________, With harvest wrapping up we hope to be working with you as you look forward to planning for next year. We are excited to be a part of the 2018 North Coast Wine Industry Expo held on December 6th at the Sonoma County Fairgrounds and will be showcasing our new products and services. We hope you will join us at booth# _____ and would like to offer promo code __________ for free access to the trade show. Use it to register at

#4: By November 16th
Dear __________, With just a few weeks left until the 2018 North Coast Wine Industry Expo, we are busy finalizing our preparations for the show. We hope that you will come visit us at booth #_____ on December 6th at the Sonoma County Fairgrounds. Please use the promo code __________ to gain free trade show access. To learn more about this show and to register visit

Lead Retrieval & Tracking

Deadline: December 5th

Based on the feedback submitted from our exhibitor survey last year, we have found a great new lead retrieval system partner for WIN Expo. This new platform ties directly to our online registration service to ensure that you have as much information as possible while scanning your leads. There are no additional pieces of hardware required other than an Android or iOS device.

How To Signup

  1. Download the Boomset Lead Retrieval app via the iTunes or Google Play stores on your device.
  2. Select "Create a New Account", and enter your information. (If you used Boomset Lead Retrieval last year, you can login using those credentials.)
  3. Login to Boomset using the account you just created.
  4. Search for "Wine Industry", and select this year's event: "Wine Industry Expo 2018 (WIN Expo)"

Additional Help / Setup Instructions can be found here:

View Instructions

License Price
$150 = special pricing for WIN Expo Exhibitors

Scan Badges
Quickly scan attendee name badges using your smartphone’s camera.

Prioritize leads by marking them "Hot, Warm, or Cold." to make sure you follow up with important potential clients without delay after the event.

Take Notes
Take notes about conversations to make sure you remember important details during the follow-up process.

Search & Filter
Easily search leads by name, or filter them by date scanned, company name, or priority level.

One log in/ license can be used on multiple devices, and all scanned leads will be copied into the same lead list. If you need separate / multiple lead lists, additional licenses will need to be purchased. For example - You can create an account and purchase one license using your login email and password. Your colleagues can then download the app and use your same login email and password to access the platform and scan leads into the same list.

Please Note: WIN Expo does not provide every Exhibiting company with an attendee list after the show.
The only way to capture the information from the attendees at the show are by using this service. If you are using a generic QR code reader to scan Boomset generated QR codes, the information for that attendee will not show up. You must use Boomset's Lead Retrieval app to scan these codes.

Hotels & Travel

Flamingo Conference Resort & Spa

Sonoma County Conference Resort & Spa Hotel

A Santa Rosa historic landmark, The Flamingo Resort and Spa offers all the modern amenities with a retro vibe. Anchored by The Spa and Health Club a world-class facility, the hotel is convenient to the Sonoma County and Napa Valley Wine Country, shopping, restaurants, and nightlife.

The new lobby, designed for comfort by Jonathan Rachman, welcomes leisure and business guests with its spa-like color scheme and sleek yet warm furnishings.

View Hotels & Travel Information

LODGING ALERT: WIN Expo has received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the WIN Expo. These companies are not affiliated with the WIN Expo. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. WIN Expo only guarantees hotel room rates, availability, benefits and protection for reservations made through the partners listed above. If you choose to book with a vendor not endorsed by WIN Expo please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Pouring Wine at your Booth

Deadline: Order by November 16th

We have made arrangements with the Sonoma County Fairgrounds and Spectra by Comcast-Spectacor to allow Exhibitors to have wine poured within your booth space. This presents an exciting opportunity for those of you that have relationships with local wineries and want to share their wines with Expo attendees.

Please fill out the reservation form linked below to get started.

PLEASE NOTE: Exhibitors must abide by the following ABC / Sonoma County Fairgrounds alcoholic beverage rules or you will jeopardize your future status as an exhibitor at this event:

  • Exhibitors are not allowed to bring alcoholic beverages directly to their booth, or onto the Sonoma County Fairgrounds property, buildings, or parking lots unless otherwise directed to do so by WIN Expo / Ovations Staff.
  • All deliveries of alcoholic beverages must be delivered to, stored and distributed by Spectra / Ovations / WIN Expo only.
  • A representative from Spectra / Ovations Food Services will be assigned to your booth to distribute and pour all alcoholic beverages. Exhibitors and Booth Staff are not allowed to pour any alcoholic beverages on site (This is a Sonoma County Fairgrounds and ABC rule.)

Wine Pouring Reservation Form & Details

Exhibitor Services Partner - Rossi Expositions

Deadline: November 27th
Orders after 11/27/2018 will incur additional charges.

Additional booth equipment and freight material handling services can be ordered directly through our convention vendor Rossi Expositions. Rossi Expositions will accommodate all exhibitors to the best of their ability to ensure a successful presentation. Please visit their web site for more event services information and important dates and deadlines.

Rossi Expositions strives to offer you the best service, we hope that you find their exhibitor order site to be a helpful and efficient way to prepare for your event. If you need assistance logging in or have any questions please do not hesitate to contact them by phone or email: (510) 436-7500 or

Are you new to online ordering with Rossi Expositions?

Enter your e-mail address and the temporary password you were emailed in the login box on their order site to start shopping for your event.

If you have not received your temporary password, please email Rossi Expositions, Inc. at

Click below to visit Rossi Exposition’s online order form.

Coming in October

Advanced Freight & Material Handling

Rossi Expositions will provide complete material handling for exhibitors and show management – both inbound and outbound. Following is a step-by-step outline of how to ship your materials to and from the show.



Advance Freight – freight to be received prior to event date

  1. Log onto the Rossi Expositions exhibitor order site and submit an order for advance freight. (Payment of these services will be the sole responsibility of each exhibitor.) Freight shipments will be received and stored at our warehouse beginning 30 days prior to show move-in. Please note: Weekend deliveries are not accepted.
  2. Print labels directly from the order site - one per item.
  3. Contact your freight carrier and make arrangements for shipment (and pick-up, if you want the materials returned at the end of the show).

As freight deadline approaches, Rossi Expo will do a complete freight inventory to ensure that all freight has been received per advance orders and contact exhibitors whose freight has not been received in part or completely.

Upon receipt of your freight, Rossi Expositions will securely store your materials until the event installation. Your freight will be delivered to your booth prior to exhibitor installation.


Log into the Rossi Expositions exhibitor order site and submit an order for “Show Site Freight”.
Login / Retrieve Password

Note show installation date and time - confirm that your carrier will be able make your delivery within this time period.

Print labels directly from the order site - one per item.

Contact your freight carrier and make arrangements for shipment (and pick-up, if you want the materials returned at the end of the show).

Assuming freight arrives onsite at the indicated time and date, it will be delivered to your booth prior to exhibitor installation.


Outbound freight service includes ensuring your freight gets to your carrier following the event. Carrier service MUST be arranged in advance by each exhibitor.

If you have ordered and paid for INBOUND freight services, the OUTBOUND service is INCLUDED.

If you have not ordered INBOUND FREIGHT SERVICES, but require OUTBOUND FREIGHT SERVICES, stop by the Exhibitor Service Desk any time up to an hour prior to end of show to order this service. Please note: Payment must be submitted before your outbound freight will be released to your carrier.

To prepare your materials for shipping

Check in at the Exhibitor Service Desk any time up to AN HOUR PRIOR TO END OF SHOW.

Pick up and complete a Bill of Lading and carrier air bill, noting number of items, condition and overall description.

Package, seal and label all items to be shipped. Be sure to remove all other shipping labels.

Once your packages are ready, bring BOTH documents (Bill of Lading and carrier air bill) to the Exhibitor Service Desk.

Upon acceptance of your paperwork, return to your booth and wait for a Rossi Expo team member to come by and confirm your freight and provide you with tracking information and a bill of lading.


Your freight will be picked up and taken to your carrier vehicle for shipment.


OnSite Deliveries (week-of)

If you are bringing large items directly to the Expo, via your own vehicles, (and you are not using a 3rd party shipping or advanced warehousing through Rossi Expos) please note the delivery times below.

Large Exhibit Items or Large Equipment that needs to be in place before Pipe & Drape / Carpet Aisles are built must arrive on Tuesday, November 28th at 8:00am. Please contact Rossi Expositions to make arrangements for these items.

Arrival Dates / Times

  • Wednesday, December 5th
    11:00am - 4:00pm

Pickup Dates / Times

  • Thursday, December 6th
    4:30pm - 6:00pm

  • Pre-Reserve Only - Deadline: November 16th
    Friday, December 7th
    8:00am - 10:00am
    Hall of Flowers Exhibitors: Large Exhibit Friday pickup is only allowed if your items are moved to Verallia Pavilion for overnight storage after the show. Please visit Exhibitor Services for more details and assistance.

Setup & Break-Down Hours

All booths must be completely Setup 30 minutes before the show floor opens.


  • Wednesday, December 5th
    11:00am — 4:00pm
  • Thursday, December 6th
    7:00am — 8:15am


  • Thursday, December 6th
    4:00pm — 6:00pm
  • Pre-Reserved Only: Friday, December 7th
    8:00am — 10:00am
    Hall of Flowers Exhibitors:
    Large Exhibit Friday pickup is only allowed if your items are moved to Grace Pavilion for overnight storage. Please visit Exhibitor Services for more details and assistance on the day of the show.

Fork Lift Access

Deadline: November 16th

Setup Forklifts

Access to a forklift is available by appointment during setup hours, and on a first-come, first-serve basis during take-down hours.

To schedule your time-slot, please call Nick Young at (707) 433-2557 x 100, or email

Break-Down Forklifts

Forklifts access for break-down are on a first-come, first-serve basis.

When your items are packed, properly labeled, properly secured and ready to be loaded onto your vehicle, please go to Exhibitor Services and we will place you on the unloading list - you will need to know your booth number, and the location of the vehicle to be loaded.

* Hall of Flowers Loading

On the morning of the show no additional Exhibitor vehicle traffic will be allowed beyond the Verallia Pavilion loading/unloading area after 8:15am.

Your items will need to be unloaded and walked / hand-trucked over to the Hall of Flowers building.

Sonoma County Fairgrounds Parking Map

Exhibitor Parking

All Exhibitor parking is located in the Veterans Building Parking Lot.

The entrance to the parking lot is located on Maple Avenue, across the street from the entrance to Verallia Pavilion. Shuttle services will run from Lot D to the front of Verallia Pavilion on the day of the show

Loading & Unloading

There will be signage directing Exhibitors to the Loading/Unloading areas in the gated parking lot on the west side of Verallia Pavilion.

There is no loading or unloading on roadways, access ways, or grass areas.

Parking will be strictly enforced.

2018 Floor Maps

*Please Note

  • Yellow Colored Booths are "Last In / First Out", meaning these booths have a smaller window for setup / breakdown times. Please contact for more information.

  • Map Legend

    Map Legend

    Hall of Flowers

    Grace Pavilion

    Booth Construction Rules & Guidelines

    Exhibit structures must be constructed to allow sufficient tolerance on each side for pipe & drape and for utility service at the rear of each booth.

    A walkthrough by WIN Expo management will begin at 4:00pm on Wednesday, December 5, 2018. If you are in violation, a WIN Expo Representative will reach out to the primary booth contact regarding any required actions needing to be taken.

    Any booths not meeting all of the Terms & Conditions by 8:15am on Thursday, December 6, 2018 will be in breach of the Exhibitor Registration Agreement and in violation of show standards. This includes exceeding booth height and width restrictions as specified on the booth construction diagrams below.

    Standard (1) Booth

    One or more standard booths in a straight line. If over four (4) feet high, to be confined to an area within five (5) feet of the backline.

    All display fixtures over four (4) feet in height, and placed within ten (10) feet of an adjoining exhibit, must be confined to the back-area of the exhibitor’s space which is within five (5) feet of the backline.

    Each exhibitor is entitled to a reasonable sightline from the aisle.

    2 or More Booths

    End-Cap booths are defined as two or more booths on the end of a row of booths.

    End-Cap booths may not exceed the back wall height of eight (8) feet, and in the center ten (10) feet. Booths may also not exceed the height of four (4) feet within the outer five (5) feet of the back wall.

    Each exhibitor is entitled to a reasonable sight line from the aisles.


    Fire Marshal Rules for Engines & Equipment

    • Gasoline or Diesel Engines/Motors, must have all fuel removed from their tanks, and their batteries disconnected from their motors.
    • Smoke Machines and Candles are not permitted in any buildings.
    • Compressed flammable gases are prohibited.

    Exhibitor Insurance Coverage

    All Exhibitors participating in the North Coast Wine Industry Expo Trade Show & Conference are required to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 in all.

    Exhibitors may contact their own insurance provider, however we have made arrangements to acquire this coverage at significant savings by purchasing as part of a group through our certified WIN Expo Insurance Provider, Brandt Insurance. They are offering some very competitive rates and we encourage you to check them out.

    Specific Requirements are listed within the Exhibitor Registration Packet.

    Brandt Insurance

    Todd Brandt
    250 Healdsburg Ave., 3rd Floor
    Healdsburg, CA 95448
    Phone: (707) 433-4436

    Purchase Coverage

    Social Media - URLs

    Item Description

    WIN Expo will be utilizing social media marketing channels: Facebook, Twitter & LinkedIn to build awareness & promote the show. Make sure you follow us on the web and help spread the word to promote the show.

    We encourage Exhibitors to leverage these opportunities by sharing show information through your company’s social media channels.