By utilizing a variety of free tools and invitations you can increase your company’s return on your investment and enhance your participation on the day of the show.
We have provided you with sample copy and suggested dates for timing your invitations, instructions on how to use your promotional codes, suggested marketing strategies, access to our logo library and more. All of this is designed to help make your participation at WIN Expo a success!
The following will be provided per each 10 ft. wide x 10 ft. deep booth space:
All staff that will be in your booth must be pre-registered. Pre-registration is required to use the "Fast Track" check-in process on the day of the Expo, and will ensure that your staff receives an "Exhibitor" labeled name badge.
WIN Expo Exhibitors may register up to 6 people as "Booth Staff" per 10' x 10' booth space (i.e. If your booth is 10' x 20', you may register up to 12 people).
We’re pleased to announce a new free program for all WIN Expo exhibiting companies, #ExpoDeals, that we believe will make this the best wine industry buying event of the year.
This new one-day-only buying opportunity will be promoted as the Black Friday/Cyber Monday for the Wine Industry, exclusively at the 2016 WIN Expo in December. This is a free service for all WIN Expo exhibiting companies.
We've scheduled promotional email campaigns leading up to the Expo, and will be featuring your #ExpoDeals to target attendees and drive potential new clients directly to your booth!
All Submissions must be received by October 21st to be included.
WIN Expo engages in an aggressive marketing plan that includes USPS mailers, email campaigns, print advertising, media partner exposure, association outreach and social media campaigns to ensure that the entire north coast wine industry is aware of and invited to WIN Expo.
Year after year, exhibitors that use promotional codes to invite their best customers and potential prospects, and who also actively promote their participation in the show, consistently see a higher return on their investment.
Each exhibiting company is provided with an individualized promotional invite code that allows your guests free access to the trade show floor. Our goal is to provide exhibitors with as many opportunities as possible to make new contacts, maintain current relationships, and maximize sales. Encourage them to visit your booth and strengthen your current relationship while establishing new ones. ($35.00 value. Conference sessions are not included in this offer. Online Pre-Registration is required. Codes will not be honored at the door.)
All codes are valid until
November 28th. Extended to: November 30th
Promotional Invite Codes are unique to each Exhibiting Company - refer to our reminder emails for your unique code, or email firstname.lastname@example.org
We know that you’re busy and may not have the resources to organize your own invitation campaign to send out your unique promotional codes. Our new Invite Assistance Program, free for WIN Expo Exhibitors, will ensure that your best customers are formally invited and will receive a discount code to register for a Free WIN Expo Floor Pass.
#1: By September 9th
Dear __________, We are excited to be a part of the 2016 North Coast Wine Industry Expo being held on December 1st at the Sonoma County Fairgrounds and invite you to visit us at booth #_____ along with 300 of the best suppliers in the industry. As a valued customer, we would like to offer you use of our event promo code __________. Use this code at wineindustryexpo.com/registration to gain free access to the trade show.
#2: By October 7th
Dear __________, We hope that harvest is off to a strong start and appreciate being a part of your wine industry team through the products and services we provide. On December 1st, we look forward to being a part of the 2016 North Coast Wine Industry Expo held at the Sonoma County Fairgrounds and would like to invite you to join us at booth #_____ with complimentary trade show access using our promo code __________ to register visit wineindustryexpo.com/registration
#3: By October 28th
Dear __________, With harvest wrapping up we hope to be working with you as you look forward to planning for next year. We are excited to be a part of the 2016 North Coast Wine Industry Expo held on December 1st at the Sonoma County Fairgrounds and will be showcasing our new products and services. We hope you will join us at booth# _____ and would like to offer promo code __________ for free access to the trade show. Use it to register at wineindustryexpo.com/registration
#4: By November 18th
Dear __________, With just a few weeks left until the 2016 North Coast Wine Industry Expo, we are busy finalizing our preparations for the show. We hope that you will come visit us at booth #_____ on December 1st at the Sonoma County Fairgrounds. Please use the promo code __________ to gain free trade show access. To learn more about this show and to register visit wineindustryexpo.com/registration
Additional menu items will be available on the day-of the Expo in the Garden Building cafeteria adjacent to the Hall of Flowers.
For all Menu and Order questions please call Gus Lopez at 707-217-8162 or 707-524-6348.
To place Boxed Lunch orders, please fill out and fax your order form to our caterer, Big Boy’s Bar-B-Que at 707-524-6344
Download the Order form: Download PDF
Based on the feedback submitted from our exhibitor survey last year, we have found a great new lead retrieval system partner for WIN Expo. This new platform ties directly to our online registration service to ensure that you have as much information as possible while scanning your leads. There are no additional pieces of hardware required other than an Android or iOS device.
$150 = special pricing for WIN Expo Exhibitors
Quickly scan attendee name badges using your smartphone’s camera.
Prioritize leads by marking them "Hot, Warm, or Cold." to make sure you follow up with important potential clients without delay after the event.
Take notes about conversations to make sure you remember important details during the follow-up process.
Search & Filter
Easily search leads by name, or filter them by date scanned, company name, or priority level.
One log in/ license can be used on multiple devices, and all scanned leads will be copied into the same lead list. If you need multiple lists, additional licenses will need to be purchased. For example - You can create an account and purchase a license using your login email and password. Your colleagues can then download the app and use your same login email and password to access the platform to scan leads into the same list.
Additional Help / Setup Instructions can be found here: View Instructions
Please Note: WIN Expo does not provide every Exhibiting company with an attendee list after the show.
The only way to capture the information from the attendees at the show are by using this service. If you are using a generic QR code reader to scan Boomset generated QR codes, the information for that attendee will not show up. You must use Boomset's Lead Retrieval app to scan these codes.
We have made arrangements with the Sonoma County Fairgrounds and Spectra by Comcast-Spectacor to allow Exhibitors to have wine poured within your booth space.
This presents an exciting opportunity for those of you that have relationships with local wineries and want to share their wines with Expo attendees.
ATTENTION: Exhibitors must abide by the following rules / guidelines or you jeopardize your future status as an exhibitor at this event.
Please contact Tammy Toso at Spectra by Comcast-Spectacor at 707-321-3850 or via email to Tammy_Toso@comcastspectacor.com to get started.
Additional booth equipment and freight material handling services can be ordered directly through our convention vendor Rossi Expositions. Rossi Expositions will accommodate all exhibitors to the best of their ability to ensure a successful presentation. Please visit their web site for more event services information and important dates and deadlines.
Rossi Expositions strives to offer you the best service, we hope that you find their exhibitor order site to be a helpful and efficient way to prepare for your event. If you need assistance logging in or have any questions please do not hesitate to contact them by phone or email: (510) 436-7500 or email@example.com
Enter your e-mail address and the temporary password you were emailed in the login box on their order site to start shopping for your event.
If you didn’t receive a temporary password, please contact Rossi Expositions, Inc. at firstname.lastname@example.org
Click below to visit Rossi Exposition’s online order form.
PLEASE NOTE: EXHIBITOR FREIGHT CANNOT BE DELIVERED IN ADVANCE TO THE VENUE. ONSITE FREIGHT WILL BE ACCEPTED ONLY DURING SHOW INSTALLATION HOURS. ADDITIONAL CHARGES WILL APPLY FOR ITEMS RECEIVED ONSITE OUTSIDE OF PRESCRIBED TIME AND DATE.
Advance Freight – freight to be received prior to event date
As freight deadline approaches, Rossi Expo will do a complete freight inventory to ensure that all freight has been received per advance orders and contact exhibitors whose freight has not been received in part or completely.
Upon receipt of your freight, Rossi Expositions will securely store your materials until the event installation. Your freight will be delivered to your booth prior to exhibitor installation.
Onsite Freight - ONSITE FREIGHT WILL BE ACCEPTED ONLY DURING EXHIBITOR INSTALLATION HOURS
Log onto the Rossi Expositions exhibitor order site and submit an order for “Show Site Freight”.
Note show installation date and time - confirm that your carrier will be able make your delivery within this time period.
Print labels directly from the order site - one per item.
Contact your freight carrier and make arrangements for shipment (and pick-up, if you want the materials returned at the end of the show).
Assuming freight arrives onsite at the indicated time and date, it will be delivered to your booth prior to exhibitor installation.
Outbound freight service includes ensuring your freight gets to your carrier following the event. Carrier service MUST be arranged in advance by each exhibitor.
If you have ordered and paid for INBOUND freight services, the OUTBOUND service is INCLUDED.
If you have not ordered INBOUND FREIGHT SERVICES, but require OUTBOUND FREIGHT SERVICES, stop by the Exhibitor Service Desk any time up to an hour prior to end of show to order this service. Please note: Payment must be submitted before your outbound freight will be released to your carrier.
To prepare your materials for shipping
Check in at the Exhibitor Service Desk any time up to AN HOUR PRIOR TO END OF SHOW.
Pick up and complete a Bill of Lading and carrier air bill, noting number of items, condition and overall description.
Package, seal and label all items to be shipped. Be sure to remove all other shipping labels.
Once your packages are ready, bring BOTH documents (Bill of Lading and carrier air bill) to the Exhibitor Service Desk.
Upon acceptance of your paperwork, return to your booth and wait for a Rossi Expo team member to come by and confirm your freight and provide you with tracking information and a bill of lading.
DO NOT LEAVE YOUR BOOTH UNTIL YOUR FREIGHT HAS BEEN CONFIRMED AND YOU HAVE SIGNED PAPERWORK FROM ROSSI EXPO.
Your freight will be picked up and taken to your carrier vehicle for shipment.
ANY FREIGHT LEFT IN BOOTHS WITHOUT OUTBOUND FREIGHT SERVICES ORDERED WILL BE CONSIDERED ABANDONED FREIGHT AND SUBJECT TO ADDITIONAL CHARGES.
Large Exhibit Items or Large Equipment that needs to be in place before Pipe & Drape / Carpet Aisles are built must arrive on Tuesday, November 29th at 8:00 a.m. Please contact Rossi Expositions to make arrangements for these items.
Arrival Dates / Times
Pickup Dates / Times
Access to a forklift is available by appointment during setup hours, and on a first-come, first-serve basis during take-down hours.
To schedule your time-slot, please call Nick Young at (707) 433-2557 x 100, or email email@example.com
All Exhibitor parking is located in the Veterans Building Parking Lot.
The entrance to the parking lot is located on Maple Avenue, across the street from the entrance to Grace Pavilion. Shuttle services will run from Lot D to the front of Grace Pavilion on the day of the show
There will be signage directing Exhibitors to the Loading/Unloading areas in the gated parking lot on the west side of Grace Pavilion.
There is no loading or unloading on roadways, access ways, or grass areas.
Parking will be strictly enforced.
On the morning of the show no additional Exhibitor vehicle traffic will be allowed beyond the Grace Pavilion loading/unloading area after 8:15 a.m.
Your items will need to be unloaded and walked / hand-trucked over to the Hall of Flowers building.
A walkthrough by WIN Expo management will begin at 4:00 pm on Wednesday, November 30, 2016. If you are in violation, a WIN Expo Representative will reach out to the primary booth contact regarding any required actions needing to be made.
Any booths not meeting all of the Terms & Conditions by 8:15 am on Thursday, December 1, 2016 will be in breach of the Exhibitor Registration Agreement and in violation of show standards. This includes exceeding booth height and width restrictions as specified on the booth construction diagrams below.
One or more standard booths in a straight line. If over four (4) feet high, to be confined to an area within five (5) feet of the backline.
All display fixtures over four (4) feet in height, and placed within ten (10) feet of an adjoining exhibit, must be confined to the back-area of the exhibitor’s space which is within five (5) feet of the backline.
Each exhibitor is entitled to a reasonable sightline from the aisle.
End-Cap booths are defined as two or more booths on the end of a row of booths.
End-Cap booths may not exceed the back wall height of eight (8) feet, and in the center ten (10) feet. Booths may also not exceed the height of four (4) feet within the outer five (5) feet of the back wall.
Each exhibitor is entitled to a reasonable sight line from the aisles.
We’ve prepared a few simple points for you and your team to insure this event (and all trade shows) prove as effective as possible.