The North Coast Wine Industry Expo (WIN Expo) provides industry suppliers and service providers with direct access to the greatest concentration of Winery and Vineyard buyers anywhere in North America.
December is traditionally a time when winery and vineyard principals develop and create their purchasing plans for the upcoming year. WIN Expo's successful #ExpoDeals program provides winery buyers and principals with end-of-year specials and discounts offered exclusively from WIN Expo Exhibitors. This unique opportunity allows buyers to explore a convenient one-day-only "shopping experience" while on the trade show floor, making it easier to browse the latest and most innovative products and services while being able to chat directly with sales representatives and support teams.
WIN Expo partners with industry associations throughout the North Coast to ensure maximum exposure for our exhibiting companies and drive additional attendance to the show. WIN Expo also utilizes social media, online advertising, direct marketing campaigns, direct winery networking and print advertising to ensure successful events year after year for our exhibiting companies.
Finish your year strong and get a jump on the 2024 selling season by becoming an Exhibitor at the 11th Annual North Coast Wine Industry Expo being held on Thursday, November 30, 2023 at the Sonoma County Fairgrounds in Santa Rosa, CA!
Booth Sharing: An additional charge of $300 will apply for program guide listings and signage. Both parties must complete and submit an Exhibitor Booth Registration Form, carry required insurance, and be paid in full by June 30, 2023.
Exhibitor Registration typically opens in early April, following priority registration groups for returning exhibitors. You can opt-in to receive email notifications by following the link below.
WIN Expo occupies multiple buildings at the Sonoma County Fairgrounds Event Center. The Trade Show takes place in the Hall of Flowers & Grace Pavilion, while the Conference Sessions take place in Kraft Hall, Garrett Hall, and Finley Hall. Lunch service takes place in the Garden Building.
Position your company as a leader in the wine industry by building your brand’s reputation and recognition, increasing visibility, and creating a lasting impression with top-level marketing, branding and advertising placements available at WIN Expo. Paint your brand in the best possible light and get ahead of your competition by reaching thousands of wine industry professionals beyond the limits of your booth space.
The Official WIN Expo Program Guide will include a full show schedule including conference and speaker news, editorial content, exhibitor listings, floor maps and more. This full color guide is a great way to increase your brand visibility, showcase your company’s products & services and maximize the impact of your message within the wine industry business community.
We are committed to keeping your e-mail address and other non-public information confidential. We do not sell, rent, lease or give away our attendee or exhibitor contact information to any third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.
We will use your e-mail address solely to provide timely information about WIN Expo and updates pertinent to your participation as an exhibiting company.
WIN Expo will maintain any contact information you send to us via e-mail in accordance with applicable federal law.
You will receive SPAM emails from unknown solicitors offering to sell you attendee lists or lodging room blocks for WIN Expo. These companies are not affiliated with WIN Expo, and do not have the attendee information they are claiming to sell.
If you look at the sender's email address, you will see these emails are not originating from one of our company domains (@wineindustryexpo.com, @wineindustrynetwork.com, or @wineindustryadvisor.com).
The only other authorized companies that work with WIN Expo are: our Official Caterer (Sonoma County Catering Co.), our Exhibitor Services Partner (Rossi Expositions) and our Lead Retrieval service (Boomset).
We cannot state this enough: We do not sell any of our event lists; Exhibitor Lists or Attendee Lists, and we do not sell lists from previous events. In an ongoing effort to curb the number of calls and emails our Exhibitors do receive, our Exhibitor Listings on the web site have never contained email addresses, staff names, or phone numbers for primary contacts: http://wineindustryexpo.com/information.php#exhibitorlist
We also list ourselves as an Exhibitor, and we see the same emails hitting our inboxes offering to sell us our own list. Even offering lists for other shows that we are not participating in... this is not a new tactic for spammers and list sellers.
We have received reports that unauthorized companies, such as Global Housing & Lodging Services, HLS Global, Otrix Housing Services, and others, may pose as official lodging / hotel room block contacts for WIN Expo and coupons, deals or other discounts for using their service - These companies are not affiliated with WIN Expo.
For your own protection, please exercise caution when making hotel and travel arrangements with such entities. WIN Expo only guarantees hotel room rates, availability, benefits and protection for reservations made through our official hotel partners. If you choose to book with a vendor not endorsed by WIN Expo please verify their credentials before giving them any payment information and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.
We have spoken to our attorney about this over the last several years, and they have advised that it is virtually impossible to prevent anyone from sending someone else an email claiming that they have something to sell. If they do not offer their own “unsubscribe” feature in their emails, then they are technically breaking CAN-SPAM Act, GDPR, CCPA, and subsequent laws, as well as being generally bothersome and rather annoying.
You can block all of them that hit your inbox offering to sell attendee lists or hotel room blocks - Again, these companies are not affiliated with WIN Expo or Wine Industry Network.
Pro Tip: If you’re using Microsoft Outlook as your email client, you can right click their email and select “Junk -> Block Sender or Block Senders Domain”. These spammers also typically use “rolling email addresses” meaning they will just use a different sending address once it gets blocked. You can also contact your Internet Service Provider to see if there’s anything they can do to help mitigate incoming SPAM.
All Exhibitors participating in the North Coast Wine Industry Expo Trade Show & Conference are required to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 in all.
Exhibitors may contact their own insurance provider, however we have made arrangements to acquire this coverage at significant savings by purchasing as part of a group through our certified WIN Expo Insurance Provider, Brandt Insurance. They are offering some very competitive rates and we encourage you to check them out.
Specific Requirements are listed within the Exhibitor Registration Packet.
"We found our involvement with this show to be successful overall."— Exhibitor
"Overall, this was a great show for exposure and brand awareness; especially if you are looking to really target the Wine Industry."— Exhibitor
"Great show this year! Flow of traffic was great all day until the end, and Rossi and WIN staff were all very helpful and pleasant as always."— Exhibitor
"The show this year was better than previous years for foot traffic and engagement. Our placement, and ability to setup the same day as the large equipment was a big help and relief. Thank you for your help."— Exhibitor
"An event held in the heart of the most developed part of the industry which it serves. This show attracts decision makers, the event must present the newest, most dynamic, most innovative and most superior things that will affect the industry."— Exhibitor
"Love the WIN Expo Staff & Show! Great way to end the year! We'll definitely be back for two booths next year! The bulk of the on-site sales generated were from customers who I personally invited - it's like the showroom that I never had!"— Exhibitor
"SO GREAT to have all of this information available to us locally here in Sonoma County!!! This was my second year attending and I definitely will return with friends!!!! Thanks!"— Winery Attendee
"Great people, contacts and exhibits.... I wish I could have taken in more.... good show!"— Winery Attendee
"I loved getting to attend two morning & two afternoon sessions! What a great use of time. There was a great line up of sessions, and wonderful content/information. I particularly enjoyed the Pet Nat & Canned Wine sessions. Many thanks!"— Winery Attendee
"LOCATION! Close to home and no need for overnight. Plenty of vendors to talk to and not so crowded like Unified that you are overwhelmed. I can skip that other show next year, so big time saver for me."— Winery Attendee
"Keep up the good work. One of the premium reasons we attend is the opportunity to meet new potential customers, discover their needs and be in a position to offer solutions and build new relationships. These opportunities certainly bring greater value/potential for return on our investment. Thank you."— Exhibitor
"The Oxygen Management workshop I attended as well as the tasting/exhibition visiting session at the end. Really appreciated the networking opportunities as well. Kudos to the organizers. Well done!"— Winery Attendee
"I like the scale of the show. It's comprised of local vendors who I'm most likely to (or already are) do business with."— Winery Attendee
"Overall, the whole Expo was fabulous. I'm looking forward to next year!"— Winery Attendee
Everyone from winery & vineyard owners and managers to winemakers, sales & marketing executives, hospitality and wine club managers attend to ensure they stay informed on new products, trending techniques, current events and have access to industry experts in the robust educational sessions and trade show.
Attendees will see firsthand all of the latest products and services along with hear from expert presenters on topics critical to success in the hyper-competitive wine industry.
*Based on WIN Expo attendee registration data
You should exhibit at Wine Industry Expo if your product or service offers solutions or improvements to any of the areas listed below.